Analytics and A/B testing MCP server · 45 tools

Ask your agent
what makes you money

Analytics, revenue attribution and A/B testing for your AI agent. Works in Claude, ChatGPT and Cursor. Ask in plain words, get answers tied to real sales.

PasteConnect me to the Humblytics MCP. 1. POST https://app.humblytics.com/api/mcp/authorize…

Your agent hands you one link to approve. No key to copy, nothing to install.

2,000+

marketing teams track their pages, ads and sales with Humblytics

  • Adapta
  • Seymourpowell
  • Foxy
  • Case IQ
  • Mekaa
  • Matchday
  • Reflow
  • Coderhouse

Ask in plain words.
Your agent picks the tools.

You never name a tool. Your agent calls the right ones and answers. Figures shown are example data.

Find where visitors leave

Calls query_funnel and get_pages_breakdown.

Where do visitors drop off before they sign up?

Most leave on Pricing. Only 14% of visitors reach the signup form.

Home100%
Pricing38%, biggest drop
Signup form14%

See which ads make money

Calls get_ads_attribution. Meta and Google spend, matched to Stripe sales.

Which ads made money last week?

Broad · US on Meta: $12,480 in Stripe sales from $4,090 spend.

CampaignSpendRevenueReturn
Broad · US · Meta$4,090$12,4803.05×
Brand search · Google$1,200$2,1601.80×
Retargeting · Meta$2,300$1,6100.70×

Test two versions of a page

Calls create_split_test. Your agent shows you the plan before it goes live.

Test a shorter headline on the homepage.

Draft ready. It goes live when you approve it.

AAnalytics, ad attribution and A/B testing for agents50%
BAsk your agent which ads make money50%
Stops after 30 days · Goal: revenue per visitorWaiting for youApprove

Connected in three steps

  1. 01

    Paste the prompt

    Copy the install prompt into your agent. It starts the connection itself, so there is no key to copy.

  2. 02

    Approve one link

    Sign in or create an account, then approve. One approval covers every site on your account.

  3. 03

    Ask

    Ask where you lose sales or which ads pay back. All 12 marketing skills show up in your agent too.

Endpoints
Streamable HTTPmcp.humblytics.com/v1
Legacy SSEmcp.humblytics.com/sse
Local stdioYour own API key

45 tools. Every Humblytics
API endpoint.

35 read your data. 10 change something, and those are listed under Safety.

GroupToolsWhat your agent getsExample tool
Traffic and pages12Visits, trends, realtime visitors, sources, entry and exit pages, clicks, forms, totals across sites.get_traffic_summary
Heatmaps1Where visitors click and how far they scroll on a page, as numbers.get_heatmap
Funnels6Funnel steps, the paths visitors take, suggested funnels, saved funnels.query_funnel
A/B tests6Test ideas, every test with per-variant results, create, rename or stop a test.create_split_test
Revenue attribution1Ad spend joined to sessions and Stripe or Foxy revenue, per campaign.get_ads_attribution
Ad accounts11Meta campaigns, ads, creative and daily insights. Google Ads campaigns. Read-only.get_meta_daily_insights
Sites and setup5Your account, your sites, adding a site and checking the tracking install.get_install_status
Billing3Checkout links, data point top-ups and auto top-up.set_auto_top_up

Reads by default.
You approve the changes.

35 of the 45 tools only read, and say so to your client. Your MCP client asks before it runs a tool that changes something, unless you turn that off. A new A/B test goes live as soon as it is created, and a top-up charges your card, so the server tells your agent to confirm with you first.

The whole write surface10 tools
create_split_testStarts a new A/B testGoes live
update_split_testRenames a test or sets auto-stopTest
stop_split_testEnds a testTest
save_funnelSaves a funnel definitionFunnel
delete_saved_funnelRemoves a saved funnelFunnel
create_propertyAdds a site to your accountSite
delete_propertyRemoves a siteSite
get_agents_checkout_linkMakes a checkout link for you to openBilling
buy_data_point_top_upCharges your saved card for more data pointsCharges
set_auto_top_upTurns automatic top-ups on or offBilling

12 marketing skills
come with it.

Five use your live Humblytics data. Seven are strategy and copy skills. Open source on GitHub.

  • cro-optimizerFinds funnel drop-offs, ranks test ideasLive
  • ab-test-generatorTurns page data into testsLive
  • heatmap-analystFinds ignored CTAs and frictionLive
  • revenue-attributorShows which campaigns pay backLive
  • funnel-reporterWeekly reports, traffic to revenueLive
  • page-croAudits a page for conversion issuesGuide
  • email-sequencesOnboarding and nurture dripsGuide
  • seo-strategistKeywords, gaps, technical fixesGuide
  • marketing-strategistLaunch plans and growth strategyGuide
  • copywritingConversion copy for pages and adsGuide
  • ad-expertAd ideas, copy and targetingGuide
  • content-strategistContent plans and briefsGuide

Questions

What is the Humblytics MCP server?

It connects your AI agent to Humblytics through the Model Context Protocol. Your agent can read your traffic, funnels, A/B tests and revenue attribution, and set up tests when you approve.

Which AI agents work with Humblytics MCP?

Claude, Claude Code, ChatGPT, Cursor and any client that supports MCP. Add mcp.humblytics.com/v1 as a custom connector or server URL and sign in to Humblytics to approve. Developers can also run it locally over stdio.

Can my agent change my site or my ads?

10 of the 45 tools change something: creating, updating or stopping A/B tests, saving or deleting funnels, adding or removing a site, and billing top-ups. It cannot edit your ad campaigns or budgets. New tests go live as soon as they are created and top-ups charge your saved card, so your agent should confirm with you first.

How does revenue attribution work in the MCP?

The get_ads_attribution tool joins ad spend from Meta or Google with sessions and revenue from Stripe or Foxy, per campaign. It returns spend, clicks, sessions, revenue, ROAS and true CPA. It needs both an ad source and a revenue source connected.

Does my agent reading data use up data points?

No. A data point is one tracked event on your site, like a pageview or a click. Your agent reading data does not use them.

Is my API key stored on the server?

No. On the hosted server your client sends its own key on each request. The server passes it through to the Humblytics API and stores nothing.

Do I need a Humblytics account?

Yes. The install prompt creates one if you do not have one, adds your site and installs the tracking script. One connection covers every site on your account.

Free to start · No card

Give your agent
your numbers

Paste one prompt. Approve one link. Ask what makes you money.

Start free